Saris Gala Raises Over $95,000 for Bicycle Federation of Wisconsin

Madison, WI—November 5, 2010—The 7th annual Saris Gala, benefiting the Bicycle Federation of Wisconsin, was held at the Saris Cycling Group (SCG) headquarters in Madison, WI on Friday, October 29th. The $95,000 raised will support a variety of infrastructure and educational programs throughout Wisconsin including Safe Routes to School.

“We strongly support bicycling advocacy in Madison and across the country,” said SCG president Chris Fortune. “So working with the Bike Fed is really important to us. We’re proud to host the Saris Gala, but we did not do this alone. This is a community event that relies heavily on volunteers and the generous support of our industry partners.”

This year’s event had a Halloween theme complete with a costume ride and costume contest. Over 600 attendees enjoyed food and drinks, bid on auction items, and listened to special guest, cycling commentator, Phil Liggett talk about his experiences at the Tour de France. Former pro cyclist turned coach Robbie Ventura lead the live auction and got the crowd bidding on high end items like a Cyclesport Travel trip to the Pyrenees, Vision Quest Coaching Camp package, and a high end Trek bike of the winner’s choosing.

Sumo wrestler on trainer blender.	Phil Liggett and fan.
Photos courtesy of Clint Thayer of Focal Flame.

About Phil Liggett
Phil Liggett is a British commentator and journalist who covers professional cycling including the Tour de France. He is one of the most popular cycling commentators in the world. In 2009, Liggett was inducted in the British Cycling Hall of Fame.

About Saris Cycling Group
Saris Cycling Group, Inc. is located in Madison, WI. Saris Cycling Group is an industry leader, manufacturing Saris Car Racks, Saris Parking and Storage Solutions, CycleOps PowerTap, and CycleOps Trainers. For more information, visit www.sariscyclinggroup.com.

About the Bicycle Federation of Wisconsin
The Bicycle Federation of Wisconsin (Bike Fed) is a statewide bicycle advocacy organization representing thousands of members across Wisconsin. Its mission is to inspire, motivate, and unite a strong community of civic, business and political leaders, motorists and bicyclists to move bicycling forward in Wisconsin. For more information on the Bike Fed visit www.bfw.org.