In 1989, Chris and Sara Fortune purchased Graber, a family-owned bicycle rack company in Madison, WI that manufactured roof, trunk and hitch racks.
Together, Chris and Sara put their mark on the business—starting by re-branding the bicycle racks Saris—which is a combination of their names.
Chris and Sara envisioned a line of bicycle racks that would be made in the U.S. and distributed globally. They partnered with renowned Italian designer Fabio Pedrini to design racks that would be stylish and easy-to-use.
In 1991, Fabio’s first Saris bicycle rack, the Mountaineer, was launched in independent bicycle dealers. The Mountaineer received rave reviews, and the company’s sales started growing overnight.
Demand for the well-designed bicycle racks quickly grew beyond the U.S. In 1991, the company expanded its reach into Asia, shipping its first container of product overseas. Today, Saris Cycling Group products are sold in more than 50 countries worldwide.
In 1994, the Saris Bones trunk rack entered the market. With its iconic design, the Saris Bones has become one of the most recognizable and best-selling bicycle racks in the world. Other successful models followed, including the beautifully designed, easy-to-use Thelma hitch rack and Solo trunk rack.
Saris Cycling Group entered the trainer category by acquiring CycleOps in 1999. They applied the same formula for success as they had to racks and redesigned the fluid trainer in 2001. In 2002, they debuted the world’s first progressive resistance magnetic trainer: the CycleOps Magneto.
In 2008, the relentless drive for innovation led to the introduction of CycleOps Pro Series trainers, including the CycleOps PowerBeam with integrated power measurement technology.
In 2001, PowerTap was added to the CycleOps family after the company acquired innovative power meter technology and formed a pivotal relationship with sports physiologist Allen Lim, PhD, who was conducting groundbreaking research on training with power.
Since then, the PowerTap has become an invaluable training tool for pro cyclists, enthusiast cyclists and triathletes worldwide. The highly recognizable yellow PowerTap CPU has graced the handlebars of ProTour riders and Ironman triathletes.
In 2004, CycleOps launched the Pro 300PT, a high-performance indoor cycle with integrated PowerTap technology and a true road fit and feel. Two American presidents, several Hollywood stars and numerous sports professionals, including the Toronto Maple Leafs, have welcomed the Pro 300PT into their gyms.
In 2005, CycleOps introduced PowerAgent software, which enabled cyclists to download their training data and analyze it more easily. The Mac-compatible software supported the full line of CycleOps power products.
In 2009, CycleOps launched Joule, the world’s first cycling computer that provides extensive training data and is compatible with most power meters on the market.
In 2013, PowerTap re-launched as a standalone brand with its own website. PowerTap products continue to be incorporated in some CycleOps Products, like the PowerBeam Trainer and 420 Pro Indoor Cycle.
Today, Saris Cycling Group continues its drive to develop innovative, well-designed racks and performance training products under the Saris, CycleOps and Power Tap brands for customers worldwide.