There’s no doubt about it – the bike industry needs more women. From enthusiastic sales staff to knowledgeable mechanics, the bike shops of today are becoming more attuned to the fact that women in their store can make a big difference. More women on staff and in management can help create a more welcoming space for shoppers, all while connecting newcomers to an established community of cyclists.
With Father’s Day rapidly approaching, we looked to our employees for inspiration. With so many cyclists on staff, it was easy to walk around and ask what their favorite rides are to do with their dads or if they’re the dad, with their children. Father’s Day is the perfect time of year to spend time with your family on two wheels.
There’s no denying the fact that disc brakes are here to stay. Not ones to be left behind, our PowerTap engineers worked hard to grant power meter enthusiasts access to a hub that combined both power and disc.